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Days Out

Events in Ilford

InIlford
Mammoth Trail

5th Dec 2021, 9:00am - 11th Dec 2021, 9:00am

Address: Ilford Town Centre

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InIlford Mammoth Trail

Due to the COVID-19 outbreak, events in Ilford will be taking extra safety precautions. Please check with the organisers before attending.

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In a first of its kind, inIlford have teamed up with trail experts High Street Safari to run a free augmented reality trail in Ilford town centre. The trail is completely contactless thanks to its cutting edge QR code, web-based platform, and they say that anyone with a smartphone can take part. The use of augmented reality means that players can not only discover the characters in participating businesses windows, but they actually get to see them burst to life right in front of them. The idea behind the event is to encourage families to come into the centre with a safe, socially distanced and ambitious event. The trail is a story driven experience that players can complete in any order and, while being engaging and fun, is designed to encourage people to get out, do some walking, and discover hidden parts of the town.

The ‘Alebrije’ AR Trail is positioned around the town centre with ten magical creatures to find. Alebrije is a form of folk art that originated in Mexico where animals, both real and fantastical, are ornately decorated with colourful patterns and motifs. The ten creatures on the trail have been specially commissioned for the trail and five of them have been modelled in 3D for augmented reality. Once players open the AR, they can take selfies or even record movies with the creatures.

The trail takes about forty-five minutes to complete but can be completed in more than one visit. It’s completely free for families and groups to take part in and they win an e-book at the end that concludes the story.

The trail works by utilising contactless QR codes, without the need for families to download or sign up to anything. With safety in mind, it has been designed so that there is no need to go inside the venues, but some participating businesses are offering extra incentives to come in while you visit.

When families in Ilford scan each creature’s unique QR code they’ll learn more of the story and be able to open it in AR. Younger children especially will enjoy spotting the colourful creatures in store windows and older kids, and grown-up ones will be able to engage by reading the stories and taking selfies.

The trail runs from 11th October until 11th December. To make this even more fun and amazing, we are providing visitors an additional trail mammoth trail. To enter all you have to do is scan the black and white QR Code, follow the instructions to suggest a name for the mammoth and submit your entry. Participants can have seven goes and name provide a name for each of the seven mammoths in Ilford town centre. The winner will receive a fantastic prize if their suggested name is chosen. We encourage visitors to take photos and to share them on social media and tag us @inilford with the following hashtags #MAMMOTHSINILFORD #INILFORDTRAILS when you post photos to social media.

Event Times

Dates Performance Duration Tickets Links
5 Dec 2021 - 9:00 11.5 hours Free Book Tickets
6 Dec 2021 - 9:00 11.5 hours Free Book Tickets
7 Dec 2021 - 9:00 11.5 hours Free Book Tickets
8 Dec 2021 - 9:00 11.5 hours Free Book Tickets
9 Dec 2021 - 9:00 11.5 hours Free Book Tickets
10 Dec 2021 - 9:00 11.5 hours Free Book Tickets
11 Dec 2021 - 9:00 11.5 hours Free Book Tickets

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